MO tackle, awsome stuff

[Dave_griffin]

hey guy's,
i just picked up a mail order tackle catalouge called MO tackle. i recommend it to anyone who is in to fishing as the prices are just exceptional (theres nothing in there i have seen cheaper ANYWHERE else) and it has an absolutely massive range of products.. every single top brand (shimano, Daiwa, G.loomis, abu garcia, strudwick) just to name a few. it has all the rods, and reels from these brands and many others and postage is $15 to anywhere in australia for as many items as you want up to 1 ton!! it also has a huge selection of lures (jackals, river-2-sea, halco, slider, squidgy, berkley, atomic, ecogear, predatek & arbogast along with 100s of unknown brands) it has a massive section for camping equipment and also sells minnkota electric motors and eagle sounders. has anyone ordered anything from this magazine to give some feed back on postage etc... it is a great magazine with everything you could ever want.. and as for the prices.. i dont think i will ever enter a tackle shop ever again.

cheers, Dave

[melb_guy]

hey guy's,
i just picked up a mail order tackle catalouge called MO tackle. i recommend it to anyone who is in to fishing as the prices are just exceptional (theres nothing in there i have seen cheaper ANYWHERE else) and it has an absolutely massive range of products.. every single top brand (shimano, Daiwa, G.loomis, abu garcia, strudwick) just to name a few. it has all the rods, and reels from these brands and many others and postage is $15 to anywhere in australia for as many items as you want up to 1 ton!! it also has a huge selection of lures (jackals, river-2-sea, halco, slider, squidgy, berkley, atomic, ecogear, predatek & arbogast along with 100s of unknown brands) it has a massive section for camping equipment and also sells minnkota electric motors and eagle sounders. has anyone ordered anything from this magazine to give some feed back on postage etc... it is a great magazine with everything you could ever want.. and as for the prices.. i dont think i will ever enter a tackle shop ever again.



cheers, Dave

Hi Dave,

Where can i join it????
Do they have a website??

Cheers

[scuttlebutt]

i dont think i will ever enter a tackle shop ever again.

cheers, Dave

What, not even for work? That post reads suspiciously like an advertisement to me.

cheers,

steve

[Blackened]

G'day
Hey steve..... not a bad bit of on the sly advertising hey?
Dave

[charleville]

[quote author=Dave_griffin link=1148637856/0#0 date=1148637855] i dont think i will ever enter a tackle shop ever again.

cheers, Dave

What, not even for work? That post reads suspiciously like an advertisement to me.[/quote]


You're kidding us!


If this was TV, you would be able to hear the volume increased already when you read the post. I noticed a few weeks ago that "Rugs a Million" who do those extra loud grandiose claims adverts on TV (eg "half price") was done over by the authorities in Perth for making false claims in their adverts. I notice that their claims are a lot less feral now. I wonder at what stage that will happen to internet advertising and surreptitious adverts like this one.


I also wonder in what sense he means "enter a tackle shop".

[hogesTS]

not an advertisment, MO tackle has been around for donkeys, they have some pretty good deals on lures and line, havent really ever looked at their reel and rod prices though. And there is also the advantage that they will post to anywhere, so for those out in the sticks you can still get good quality gear at a decent price (most of the guys up on TI use them). Unfortunatley they dont have a website, you have to buy their catalogue from the newsagents.

[charleville]

not an advertisment, MO tackle has been around for donkeys,

Hahaha! Give me a break!

They may well be a great business to deal with. ( - but a 21st century business mail-order business without a website???!!! Hahaha! Perhaps, they are an Irish mail-order business - they may not even have a post-box. )

As someone who has spent the last 20 years in marketing and sales, let me be the first to applaud these guys for attempting some low cost marketing in this way. It was the sort of thing that I used to do with media releases, often helped with boozy lunches with journalists, in the earlier stages of my marketing career. The public is so incredibly gullible and accepting of what media will tell them. Of course any controversy generated here will only help their cause. What was their name again?

However, there are some hallmarks to indicate that this is a 24 carat gold bit of marketing:-

1. Firstly there is the obvious hype style.

2. Secondly, this type of post is usually done by someone with only a handful of posts and therefore no commitment to the site. In this case, it is the guy's first post. Good one!

3. Thirdly, it is often followed up by some equally novice stooge asking, "where can i get it?' In this case the follow-up poster has made only five posts, every one of which was about tackle. Give me a break! That this guy may well have given himself away as being based in Melbourne suggests to me that this is a put-up job. Melbourne fishos are well catered for by Fishnet.com.au so why would he want to ask those sorts of questions on a Brisbane based website unless he was doing a bit of research? It all sounds like a Melbourne based marketing effort.


Imagine eh! a mail order business without a website! Hahaha!


Dammit! I won't get to sleep tonight! I cannot stop laughing.


Of course, doing this sort of marketing on the website funded by a guy like Steve Brown who makes his living from selling tackle would be known in the industry as a form of 'ambush marketing" [No smilies here > ]

[Tony_N]

Yep - thats more than a bit naughty I reckon.

Notice that he's no longer saying that he'd undercut anybody else's prices by 10%. He has a competitor amar+ set up almost next door and its obvious they are hurting him. Last time I went into MO the place was very scrappy, prices weren't that great and the staff seemed to have lost interest. To be fair they do some great specials from time to time - but you'll probably find that you can can take their catalogue to your local tackle shop and get the prices matched.

Tony

[BOWIE.M]

I HAVEN'T BOUGHT ANYTHING FROM THEM I LIKE THE IDEA THAT I CAN WALK INTO THE LOCAL TACKLE SHOP AND LOOK AND FEEL/PLAY WITH THE ITEM BEFORE I BUY IT KNOWING THAT IF SOMETHING GOES WRONG DOWN THE TRACK THEY WILL HELP ME OUT.

[CamH]

I haven't seen their prices for a while but last time I did they were more expensive than Wellsys tackle in Kawana.

[Brent_P]

According to their latest catalogue (which they charge $10 for in newsagents), there will be a website soon.
Yeah, it does sound like advertising to me too, but I've bought a helluva lot of gear off MO Tackle over the last eight or nine years and I reckon their prices are generally better than most places and they have a huge range of tackle. Though you sometimes see cheaper prices on the Perth-based Campbells ProTackle site, MO Tackle say they'll match any advertised price (like the mart that must not be named) and their postage is cheaper on rods. Their delivery is very quick to the Gold Coast too - about four days from Coffs Harbour.
One of the specials on Shimano combos in the latest catalogue really annoyed me. I had wanted to buy a Tcurve Overhead Deep Jig 400 with a Shimano Trinidad 40N combo but I didn't want to spend $750, so I ordered the Tcurve and a Daiwa Saltist 50 from MO Tackle about two months ago. Then the other day they sent me a catalogue, and I saw the Tcurve and Trinidad combo for $550 . Campbells Protackle sell the same combo for $759 - not for long probably. That shows you how much profit margin Shimano put on their gear - if they have the same policy as they do in the United States, Shimano have a minimum price they will allow retailers to advertise. That might be why some retailers have advertised TLD prices as being 'too hot to print!', rather than this just being advertising hype.
Like Tony said, some tackle shops will match MO Tackle's prices, but a lot won't and you have to pay $10 for a catalogue to show them (you get the $10 back from MO Tackle if you order something from them). I did that myself when I bought a 7ft 15-24kg Live Fibre from a shop on the Gold Coast but the difference was only $30. You don't have to pay $15 postage when you buy direct from a tackle shop, so I saved $45.
A workmate of mine tried to buy a Daiwa Sol 2500 for the same price as Campbells ProTackle were selling them recently, but he was turned down twice before he got a comparable deal which included some free Bionic braid and a few packets of soft plastics. He told me that one guy in a tackle shop told him he didn't have any Daiwa Sols in stock and if he wanted one my mate would have to pay postage! I really laughed when I heard that - some people will try anything on.
It really is amazing that the small, privately owned tackle shops manage to survive, given that they don't have the buying power the big shops and the chains like BCF and the mart have. And there's also Ebay and the American and Japanese online stores to compete with. Luckily, there's still a lot of people who prefer personal service when they shop for fishing gear.

[Dave_griffin]

lol im not trying to advertise it.. christ i would love to work for them and advertise.. but as i am only 15 i think it will be a while.. lol im just saying it looks to be really good... i was more interested to see if anyone has actually bought anything from them to see how quick postage and weather they are good to deal with or not. anyway wateva, believe wat u want... if you think im bulls***ing you u can have a look at the newsagents without buying it. and of course im going to enter tackle shops again.. to check prices and stuff but if they are genuine then i will be ordering off them.. the prices are really good.

[Dave_griffin]

also charleville, if you check out the freshwater section.. you will notice a lot of posts bye "david_griffin_44" (they will be a few pages back as it was about x-mas when i last used ausfish) anyway i forgot my password etc. for that account, and as i havent had a computer for about 3 months my hotmail account had expired and therefore i could not do the "forgot your password?" thing because they send your old password to your hotmail account. so i made a new account... but seeing as you know F***ing everything, you will know that its just a major coincidence that someone else has the same name as me....

kind regards, Dave

[StevenM]

Well, getting a bit heated I must say.

Stay with one tackle shop and become a regular. In time they will get to know your name.

In time they will realise that you get all your fishing stuff from them.

In the end they will look after you real well.

Along the way dont be affraid to ask for a discount.

My local has always beat the MO and Campbells so called deals with out even mentioning them or their prices. (but it is good to know what these guys are charging)

Cheers

Steven

[Huggy_B]

I was watching ifsih today (in Perth) and saw an ad for MO tackle - Coffs Harbour.

The had a phone number you could call to get a free catologue and they said if you can find it cheaper in Perth, you get it free. They guarantee to be cheaper.

First I had heard of them til today and now I have seen it twice!