Hi Squire,
Just a few things to consider with your 90 hp Mercury. The primer bulb should be in the upright position if possible (with the arrow facing up), this will let the valves inside stop any fuel from travelling back down the line.
Also, when is the last time the engine was serviced? The fuel pump diaphrams need to be replaced every 100 hours or 12 months. If they are not working to full potential it could cause the problem you are having.
Please let me know how you go and if I can give you any more idear's.
Cheers, scrags :