I'd be drilling the small hole and doing the coil trick to hide the cable #
One thing though...with 9m of cable coiled in a loop under console where other wires that power other gismo's (especially high power users ie VHF radios on the 25W setting) are in close proximity there is a possibility of induced voltages. A bit like how a 240-12v transformer works (Thanks Mr Faraday)
I'd be trying to make the coils as large as possible (ie giving you the least number of loops) and to make the coil, don't coil it up like an extension lead or ball of string. Pull all the left over cable out so you have like a big long U shape in the wire then grab both of the wires (close to where you want the loop to start) and start making the coil. When you get to the end you should end up with a little U in the wire. This is in fact making two coils with the direct of the wire going in two directions. This will eliminate any chance of induced voltages. Just to be on the safe side #
The principle behind this is pretty much the opposite of the electro magnetics we made as kids with a bit of copper wire, some sticky tape, a battery and a 4" nail