While the full facts are yet to emerge, it seems like some lunatic pros were responsible for shooting 100 fur seals off Victoria. Presumably because the seals reduce their catch, because they eat fish too.
Non fisher people are going to think that all fishermen are environmental rapists and the "cruel" tag that PETA tries to label us with is true. Resonsible fishing groups should quickly condemn this behaviour and distance ourselves from it ASAP.