I was disappointed to hear of a professional fisherperson removing lures from the mouth of a just caught fish, and replacing it for the photo with a lure they were promoting, on many occasions.
I wont divulge the person, or my source may have repercussions against their business, but I am disappointed. I guess I shouldn't be surprised with the amounts of money in the fishing retail business these days.
I guess lures are designed to catch fisherfolk, not fish.