I am under the impression that the 9hp outboard on my dad's little tinny needs to be raised. I haven't had a chance to have a look at the AV plate while underway yet. It is very sluggish for a small boat, even with only one person.
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I believe the problem is also compounded by being over trimmed, the trim bar however will require some persuasion in order to adjust. You can just tell from the photo how far trimmed in it is.