Certainly has taken some of the gloss of o/s buying but I still do the comparison based on the cost to my door. I still find it difficult to know why is costs me $10 to get something shipped from the US to my door but $40 to get it from 200km away to my door. I actually got my boat shipped here from the US for less than what I was quoted to bring a boat from Melbourne to here.
The edge is still with the O/S buy in most cases but you have to be savy about it and see if local is now a close enough option.
The wholesale importer will be rubbing their hands together and will probably bump the price up a bit more to screw over the local shop owner and the buying public.