Everyone should note that Okuma outsource a lot of the making of their reels. Pflueger is only a brand name, they don't make reels. Shimano only assemble reels all parts are sub contracted out. Daiwa outsource as well. I have to back up Sleepygreg always compare apples with applles. Also note a massive marketing budget has to be paid by someone and if you are buying the big brands you are funding the advertising and maybe not the quality.