Yep, a B10. Eric has taken the S10 blank and built a pretty awesome baitcaster. I'm not sure if it's going into full production, or if it's a limited run. I spotted one at Fish Head on Saturday. It has a split grip and is 7' long. The two I saw had serial numbers E0001 and E0002. Number 1 belongs to Dunc and number 2 now has a sold sign on it. I left it there so others can see it, as I won't get a chance to use it until I head to Darwin at Easter. I'll be matching it up with a Blue Backer 300 with 30lb Bionic for salty stuff and a Pluton 200 for Barra and New Guinea. This rod seems to have all the grunt of the B8, but with the lighter tip of the S10. I think this might be the new standard in a heavy soft plastic bait caster. The blue reel seat really sets it off too.